For years, leaders could search YouTube or Google and quickly learn how to solve common business problems.
That still looks possible—but the incentives have changed.
Today, most “educational” business content isn’t monetized by ads.
It’s monetized by selling an outcome.
Search for something like “How to build a lead funnel” and you’ll notice a pattern:
- First, you’re told traditional approaches no longer work
- Then you’re told only their AI-powered tool can solve the problem
You don’t actually learn how to build a funnel.
You sit through a sales pitch.
The same thing is happening across AI, SaaS, marketing, and productivity. Advice hasn’t disappeared—it’s just conflicted.
Worse, the flood of “I made $1M a month with AI” content creates noise, urgency, and false confidence—usually to sell courses, templates, or memberships.
The real cost of “free” information today isn’t money.
It’s time, confusion, and bad decisions.
This is why experienced consultants still matter.
Not because they have secret knowledge—but because they:
- Understand your specific context
- Explain trade-offs instead of pushing tools
- Aren’t paid to sell a product
Content can show you what’s possible.
Judgment helps you decide what’s right.
And when the stakes are high, clarity beats clicks every time.
If you’re facing a decision around technology, AI, or custom development, a focused 45-minute conversation can help clarify trade-offs, risks, and ROI before you commit. Schedule a 45-minute executive conversation
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